About Us
Welcome to Blue Orchid Digital
Blue Orchid is a consultancy collective. We are owned and operated as an equal partnership between four highly experienced SEO consultants: Callie, Dylan, Alec, and Cass.
Who we are
Prior to forming Blue Orchid, Callie, Alec, Cass, and Dylan all worked as the senior SEO consultants at industry-renowned Marie Haynes Consulting Inc. (MHC).
In mid-2022, the four of us branched out to form our own consultancy collective.
This allows us to work directly with a select few clients in the way that brings the most ROI to them – something we found was limited within a traditional agency structure
Our Approach
Blue Orchid Digitals adopts a “holistic” philosophy for improving organic search traffic.
With deep expertise in traffic-drop analysis, site quality, penalty removal, and link quality, our approach to improving a site’s overall organic visibility is rooted in our deep understanding of technical SEO and on-page signals most important to Google search.
When you work with Blue Orchid Digital, you will be working directly with one of the four founders.
What we do
Every Blue Orchid Digital project is customized to the individual clients needs. The following are our common projects/services:
- Strategic SEO Audits
- Traffic Drop Analysis
- Ongoing Strategic Consulting
- Knowledge Graph Management
- Penalty Removal
- Technical SEO Audits
- Competitor Analysis
- Link Audits
- Content Optimiztion
- Custom SEO Projects
Meet the Team
The Blue Orchid team is an incredible group of people. We all work as a close knit team. We spend most of our days conducting strategic consulting for our clients, assessing traffic drops, removing Google penalties and discussing the latest news from Google.
All of four of us consultants have at least 7+ years of experience in the industry. Collectively we have conducted analysis on over 200 websites, written for numerous industry publications, spoken at industry conferences, and most importantly – maintained a track record of generating consistent improvements in organic visibility and ROI for their clients. Meet the team!
Callie Scott
Callie (they/them) specializes in conducting data driven and qualitative SEO analysis. They also specializes in traffic drop analysis, technical SEO, and content quality. They are our resident expert on Google’s knowledge graph and Google’s use of entity understanding for information retrieval and the larger search ecosystem.
With 7+ years of experience working in complex SEO environments, Callie has conducted over 100 technical and content focused SEO audits, helped attain consistent growth for many sites, and thrives when integrating into a company’s existing team and framework.
Callie has spoken publicly on how to help websites recover from Google’s Core Quality Algorithm Updates at conferences such as DMSS, BrightonSEO’s “MeasureFest” and Invest Ottawa. They contribute frequently to SEO industry publications such as sitecheck.pro & Authority Labs, and podcasts such as Search News You Can Use and Agency Ahead
Alec Brownscombe
With a unique background that includes history and journalism degrees as well as web development experience, Alec has over 10 years of experience in the SEO industry. He has helped grow the organic presence of a wide variety of clients ranging from major news publishers to enterprise e-commerce websites.
He also owns and operates the website mapleleafshotstove.com, which has grown to garner tens of millions of page views per year — a majority of which is Google organic traffic — counting it as one of the largest hockey websites online.
Alec also led the Marie Haynes Consulting team’s first-place finish in the 2019 Wix SEO competition. He has extensive experience at technical SEO as well as content optimization for Google organic search, Top Stories, Discover, and Google News.
Dylan Adamek
Dylan focuses on helping websites grow their organic traffic through site quality audits, content optimisation, traffic recovery and ongoing SEO strategy. He also works on Google manual actions and enjoys the challenge of figuring out why a site was penalised and how to fix it properly.
Dylan started his career in SEO working alongside Marie Haynes at Marie Haynes Consulting, where he spent several years digging into site quality, link issues and penalty recovery. He later co-founded Blue Orchid Digital with Callie, Alec and Cass to work more closely with clients and take on projects with a hands-on, practical approach. He also co-authored a book on unnatural link penalties with Marie Haynes.
He works with a mix of SaaS companies, service providers and YMYL websites in fields like finance, tech and education. His work often includes improving E-E-A-T signals, tightening up content, resolving technical issues and helping sites recover after core algorithm updates. Dylan often acts as an ongoing SEO partner where he can stay involved, help teams implement recommendations and make consistent improvements over time.
Outside of work, Dylan lives in London, plays guitar when he can and tries not to check crypto charts too often.
Cassandra Downton
Combining her experience with an aptitude for data-driven analysis, technical SEO, and her deep understanding of Google’s guidelines on site quality, Cass is particularly adept at taking qualitative concepts such as “trust” and “authority” and turning them into actionable metrics websites can use to improve their organic traffic. After attaining her degree in microbiology and working several years in the pharmaceutical industry, Cass targeted her attention to detail and problem-solving skills towards SEO.
She now specializes in consulting with websites in the health, finance, and medical niche. Cass is experienced in scoping, creating, and executing on custom high-level consulting projects for clients, as well as consulting with key stakeholders to guide and evolve their SEO implementation and strategy based on her audit recommendations.
Before co-founding Blue Orchid Digital, Cass was a manager at Marie Haynes Consulting and was instrumental in growing the agency from its inception. While acting as a mentor and managing a team of junior SEO analysts and account managers, Cass independently audited and consulted for her own clients. She was heavily involved in the operations, growth, forecasting, and policy development at MHC, as well as for developing and maintaining MHC’s highly successful SEO training program for new hires.
Cass speaks publicly at conferences and podcasts on how to help websites recover from Google’s Core Quality Algorithm Updates, and also on the topics of backlink quality and disavowing. In her time at MHC, Cass also oversaw and was responsible for the content curation of the company’s weekly SEO newsletter, and managed the team responsible for the writing, sponsorship outreach and relations, and publication.
How we work
All four consultants select and execute their own contracts and clients. We collaborate frequently, working on tough SEO problems together, but also maintain the autonomy of a solo consultant.
For our clients this presents a unique opportunity, being able to draw on 25+ years of combined SEO experience as one would get with a larger agency, but not being tied down to strict protocols, templates, and systems that are too often focused on maximizing agency profit and not client experience.
We do not outsource any of our work and choose not to have any junior employees – allowing us to focus all our time on servicing our clients. When you sign on to work with a Blue Orchid consultant, they will be the ones working directly with you at every stage of the journey.
Would you like to start an SEO project with us?
We are currently taking on clients for SEO site audits, traffic drop assessments, technical SEO projects, hourly and ongoing consulting.